Services

Focused engagements, scoped to a specific tracking problem. Most projects fall into one of these, though the real work is usually a mix.

Shopify Tracking Audit

A full trace of real orders through GA4, GTM, and Google Ads to find exactly where tracking is missing, duplicated, or misattributed - delivered as a prioritized list of fixes, not a generic report.

GA4 & GTM Implementation

Clean event taxonomy, a data layer that actually matches your checkout, and GTM containers built so the next person who opens them can understand what's firing and why.

Google Ads Conversion Fixes

Diagnosing and fixing missing, delayed, or mismatched conversions - including Enhanced Conversions match-rate issues - so Smart Bidding is optimizing against real numbers.

Server-Side Tagging

Server-side GTM setups for stores and agencies that are losing meaningful signal to ad blockers and browser tracking prevention, scoped only where the data actually justifies it.

Consent Management

Google Consent Mode v2 and CMP configuration (OneTrust, Cookiebot, Didomi, and similar) that's actually compliant and actually lets you keep measuring what consent allows.

Ongoing / Agency Retainers

For agencies managing tracking across several Shopify clients, we take on tracking maintenance and new-client onboarding as an ongoing arrangement rather than a one-off project.